Intellectual Capital

București 04 Februarie 2019 - 05 Februarie 2019

Trainer: Maria Weir


Given the contemporary significance of the Knowledge Economy, Intellectual Capital (IC) is considered as an essential element leading to and enhancing value creation in and by companies. On the other hand, the survival and expansion of companies, industrial sectors and entire economies depends on their constant capacity to innovate. In this sense, intellectual capital is increasingly viewed as a top priority for management and organization practice, and a reliable source of sustainable competitive strength: the result of innovation. This module focuses on the process of creating and enhancing intellectual capital that may benefit the firm’s innovation capacity and its future competitive advantage. In broader terms, IC management issues in the dynamic evolution of a business enterprise will be reviewed and analyzed.

This course will challenge the company managers to identify where IC including legally protected Intellectual Property can be managed to create new value streams for the organization. It will outline the importance of Intellectual Property in the firm by giving both a background to its legal protection and the management of IPR in order to derive future economic value for the firm.  Furthermore, it raises awareness of the unknown or untapped applications for IC. Given the fast pace of innovation, the application of IC related value drivers becomes a sine qua non for sustained business growth. Historically, one of the critical challenges to IC creation and Innovation in businesses has been its limited scope for commercialization. Consequently, this module will help the students understand how value can successfully be extracted from IC creation and management in practical business circumstances. Specifically, the students will be motivated to identify and asses value enhancement opportunities existing in individual IC asset classes as well as synergies achievable through innovative combinations.

The key topics covered are:

  • The Fundamentals of Intellectual Capital (IC) and Intellectual Property (IP) and Intellectual Assets (IA)
  • The creation of new Intellectual Assets including IP
  • The development of IPR protection strategies.
  • The management of Intellectual Capital, Intellectual Assets and IPR in Innovation.
  • The use of Intellectual Capital and Intellectual Assets to create new products and services, new business models and new markets.
  • How to manage IC to create new value streams and future economic benefits.

Grup țintă

This is an introductory program for Middle and senior managers to raise awareness on the benefits of managing Intellectual Capital as part of ensuring the company become more innovative.

Obiectivele cursului

At the end of the 2 days program, the students will be able to:

  • Explain the fundamentals of the Intellectual Property legal system at an International and National level.
  • Explain the management of Intellectual Capital, the Intellectual Assets derived and Intellectual Property within the firm
  • Describe the role of each type of Intellectual Capital and its potential use in Innovation
  • Understand the role that IC and IA  has to play in the management of Innovation
  • Explain how IC can be used to innovate and create new markets, new products and new business models
  • Propose solutions for  firms to successfully manage innovation using their Intellectual Capital
  • Explain how newly created assets can be placed on the balance sheet.


  1. Introduction –Intellectual Capital and Intellectual Property
  • Fundamentals of Intellectual Capital and Intellectual Property
  • Intellectual Property Protection – International and National Approaches
  • IPR approaches within the firm
  • Relationship between Tangible and Intangibles, Knowledge and IPR and assets derived thereof
  • Introduction to the 4 Leaf model and IC classification
  1. Intellectual Capital and Innovation
  • IC management as a key business approach to creating assets in the organization
  • The Role of Human, Structural including IPR management, Customer and Strategic Alliance Capital in Innovation
  1. IC and IPR Management to realize new economic value
  • Why do firms fail at IC and IA Management
  • The Importance of Context in IC
  1. IC as a key driver in the creation of new approaches to markets and the creation of new value streams
  • IC protection and commercialization as a prerequisite for economic success

- Speaker from a Romanian Company on how he used the IC/IA/IP in his company to protect his innovations

  1. IC Management and Innovation
  • Methods of IC related value extraction
  • How to use IC to change business models and create new market approaches and value streams
  • Value Streams and IC

      6. IC and Innovation

  • New IC and Innovation models
  • Resolving the measurement problem


Maria Weir is the Vice President Applied Research and Innovation at Areopa a company which provides management solutions in the field of Intellectual Capital.  She is also the author of a number of papers in peer-reviewed journals in the field of managing IC in KIBS firms, renewable energy firms and in the area of public policy in the management of IC. E.g. HUGGINS R and WEIR M (2007) Intellectual Assets and Public Policy. Journal of Intellectual Capital 8(4), 708–720.

Her research interests lie at the intersection of strategy, innovation, and Intellectual Capital Management. She studies how businesses use IC to create innovation approaches both in production and service delivery but also in business model changes that adopt to new market conditions by leveraging their Intellectual Capital.

She explores how small firms manage the process of rapid change, and how large organizations manage their Innovation and IC as a combination to gain competitive advantage. Prior to her present role, she had over twenty years of public, private and third sector experience having participated in the development and creation of a number of organisations or their restructuring and their management of Key intangibles such as IPR, Brands and Business Models.


This curse will take place between 4th and 5th of February 2019 from 09:30 to 16:30.


The investment for this program is 950 lei + VAT.


The following discounts will be granted:

  • 5% for registration and payment until the 15th of January 2019
  • 5% for registration of more than 2 persons from the same organization.
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